flashspoter - Google is set to hold a Made by Google event on August 12 in New York, where the company will introduce the latest Pixel 11 lineup along with the Pixel Watch 5 and possibly a new generation of Pixel Buds. This time of the year is extremely important for Google because, on the one hand, Google must deal with rising prices of parts while, on the other hand, Google also wants to keep up with the top companies and stay in the premium phone sector which is getting very crowded.
The rumor said that there will be four sizes of the forthcoming Pixel 11 models: the basic one, Pixel 11, then Pixel 11 Pro, Pixel 11 Pro XL, and Pixel 11 Pro Fold. The most significant change is in the runway sector, where the entire line will adopt the Tensor G6 chip which is rumored to be produced with TSMC's 2Nm process. The move is an important shift from Samsung's fabrication used in previous generations, and is expected to address complaints about heat management and battery efficiency that have been noted for the previous Tensor series.
The matter of Price became a hot topic following Google executives' admission that the rising cost of RAM, referred to as a "RAMpocalypse" by industry observers, forced the company to adjust its pricing strategy. Pricing information for the base Pixel 11 without the 5G upgrade but with 256GB of internal memory suggests that Google will charge approximately $ 899, which is a $ 100 jump from the launch price of last year's model. Google Pixel 11 Pro and Pro XL will supposedly start from $ 1,099 and $ 1,299 respectively, whereas the Pixel 11 Pro Fold will be on top at $ 1,899 also up by a flat $ 100.
The new feature that is certainly going to surprise everyone is the "Pixel Glow," which is the circular RGB LED light situated around the camera bar at the back of the device. This feature appears in various leaks and official Google teaser videos, and is rumored to serve as a visual indicator for interaction with the Gemini assistant as well as a notification notification with a certain color code when the phone is in the face down position. This implementation is reminiscent of the Glyph interface from Nothing Phone, although Google seems to be taking a more minimalist approach with less flashy LED integration.
The display specifications show a gradual improvement approach versus revolutionary changes. The standard Pixel 11 will have a 6.3 inch Actua OLED screen, whereas the Pro one gets an LTPO panel that enables adaptive refresh at 1-120Hz and maximum brightness of 3, 600 nits. Pixel 11 Pro XL keeps the biggest size screen at approximately 6.8 inches, which positions it as the direct rival in the segment of ultra-wide flagship phones.
The photography hardware had its increase in a restrained way. The most common version of Pixel 11 is supposed to eliminate the telephoto lens and come back with the dual camera system where a 50 megapixel main sensor is partnered with a 48 megapixel ultrawide. Meanwhile, the Pro model still carries the same three-camera configuration as the one introduced in the Pixel 10 series, indicating that Google is relying more on the advantages of computational photography rather than doing a major overhaul on the hardware side.
In addition, Pixel Watch 5 is set to join the gathering, keeping much of the design of the previous version but providing some new colors like Dark Anthracite Natural Silver Pyrite, and Warm Gold. The smartwatch is estimated to have a starting price of $399 for 41mm and $429 for 45mm models with the cellular variant more expensive. The Pixel Watch 5 will come out with Wear OS 7 which has Android Live and enhanced control of your connected devices.
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| source: Google Watch Blog |
Ahead of the August 12 launch, industry attention will be focused on how Google balances rising prices with software innovations capable of providing added value to consumers. The company has positioned artificial intelligence capabilities, especially through Gemini integration, as a differentiating factor that is expected to mitigate the negative impact of higher prices. The effectiveness of this plan will depend mainly on the ability of GOOGLE to come up with unique experiences which would even pose a challenge to its closest competitors
Sources: Engadget 1, 2, The Verge